Empowering Calgary Mortgages with a Cutting-Edge Website and Video Funnel: A Beez Tech Support Case Study
At Beez Tech Support, we are dedicated to harnessing the power of digital tools to transform our clients' business operations and marketing strategies. One of our standout projects was for a mortgage company in Calgary, where we developed a dynamic website, a video funnel for lead capture, and an engaging suite of creatives for a Google Ads campaign. This blog post details our journey with this client from concept to execution, showcasing our approach to digital innovation and lead generation.
Initial Consultation and Strategy Development
Our journey began with a comprehensive consultation to understand the unique needs and goals of the mortgage company. The primary objective was clear: enhance online presence and optimize lead generation. Our strategy centered around three main components — a robust website, a video lead capture funnel, and targeted Google Ads.
Building a Dynamic Website
The cornerstone of our strategy was a user-friendly, informative website tailored to the needs of Calgary homeowners and potential homebuyers. We designed the site with a clean, professional layout to instill trust and authority. Navigation was streamlined to ensure that users could easily find information on mortgage options, rates, and the application process.
Key features included:
An intuitive mortgage calculator to help users estimate monthly payments.
Detailed guides on different types of mortgages available in Calgary.
SEO-optimized content to improve visibility and attract organic traffic.
Crafting an Engaging Video Funnel
To address the client's need for effective lead capture, we created a video funnel that was integrated into the website. This funnel started with an engaging introductory video that highlighted the benefits of working with our client, followed by prompts for viewers to enter their contact information in exchange for a free, detailed guide on navigating the mortgage process in Calgary.
The video was designed to be relatable and informative, featuring testimonials and clear calls to action. By providing value upfront, the video effectively encouraged potential leads to engage more deeply with the brand.
Launching a Targeted Google Ads Campaign
With the website and video funnel in place, we moved on to the next phase of our strategy: a Google Ads campaign. We developed a series of creatives that communicated the unique selling propositions of our client’s services. The ads targeted specific demographics in Calgary, focusing on potential homebuyers who were actively searching for mortgage solutions.
Our Google Ads strategy included:
Utilizing high-performing keywords to ensure the ads appeared for relevant searches.
A/B testing ad copy and visuals to refine messaging and improve click-through rates.
Setting up conversion tracking to measure the effectiveness of the ads in real-time.
Results and Impact
The new website, combined with the video funnel and Google Ads, significantly enhanced the mortgage company's online presence and lead generation efforts. Within the first three months, the client reported a substantial increase in qualified leads, with a noticeable improvement in conversion rates from the video funnel.
Conclusion
Our project with the Calgary mortgage company exemplifies Beez Tech Support’s commitment to providing tailored digital solutions that not only meet but exceed our clients’ expectations. By leveraging a comprehensive digital strategy that included web development, video marketing, and precise ad targeting, we were able to significantly boost the client's lead generation and market presence.
At Beez Tech Support, we believe in the power of digital transformation to drive business success. Contact us today to learn how we can help your business thrive in the digital age.
